A change of identity should explain what a company is becoming. For Stellarr Studio, the new website and visual direction share the same purpose: making our work easier to understand. We develop products, including Moon AI, and help organisations design their own tools. These two sides of the studio needed a common presentation that makes sense from the first visit.
Make our work easier to understand
Saying “we work in artificial intelligence” leaves many questions unanswered. Does that mean an application subscription, an assistant connected to a team’s documents, training or software development? These needs involve different resources and responsibilities.
The new identity supports a clearer organisation of our services. Solutions start with use cases. Expertise explains the skills involved. Training gives knowledge sharing a place of its own. And Moon AI has its own product identity, clearly linked to the studio developing it. Visitors can choose a route without knowing our internal structure.
Clarity as a design principle
Light surfaces, space and mauve accents create a setting where content can breathe. This approach helps make technical subjects accessible to people who are not already specialists. It lets us speak to business teams as well as IT teams.
Motion adds depth and signals interactions. It does not, by itself, demonstrate a product’s quality. We want readers to understand a service, compare its scope and find a contact even if they spend no time watching the animations. On a phone, content should preserve the same hierarchy, with journeys adapted to reading and touch.
A studio rooted in France, with a broader ambition
Stellarr Studio is based in Pont-Audemer and works with organisations throughout France. Those roots are part of our story. They sit alongside a European ambition in AI and digital products.
The new site gives more space to what we can build with an organisation: its tools, knowledge, constraints and users. The studio’s address helps locate us. A project’s scope is defined by the need and the way we collaborate.
Explain what control means in practice
Control is part of our positioning because it raises concrete questions. Who can access a document source? Where does data travel? How can a provider be changed? Who maintains a tool after delivery?
Our communication should make those questions visible. It should also distinguish a technical possibility, a proposed service and a feature that is actually available. A consistent identity relies as much on that precision as on a palette or a typeface.
A blog for useful reference points
We are also changing our editorial space. The blog publishes guides to AI use cases, data protection, model choice and project delivery. Studio updates belong there when they explain a decision or a development in our work.
This new visual direction expresses our intention to connect three things more clearly: what we design, how we design it and what it changes for the people using it. For a practical starting point, our guide explains how to scope a first AI project.
